{"id":327,"date":"2023-07-21T16:10:00","date_gmt":"2023-07-21T16:10:00","guid":{"rendered":"https:\/\/osapiens.com\/?p=327"},"modified":"2024-08-02T13:03:42","modified_gmt":"2024-08-02T13:03:42","slug":"hacia-un-futuro-conectado-osapiens-adquiere-certirex","status":"publish","type":"post","link":"https:\/\/osapiens.com\/es\/news\/hacia-un-futuro-conectado-osapiens-adquiere-certirex\/","title":{"rendered":"Hacia un futuro conectado &#8211; osapiens adquiere Certirex | Descubre osapiens"},"content":{"rendered":"\n<p>Certirex fue fundada en 2020 por los j\u00f3venes emprendedores Jonathan Markgraf, Christoph Treiber y Max Braunwell. El objetivo era y es desarrollar una soluci\u00f3n de software como servicio que permita a las marcas a\u00f1adir y gestionar identidades digitales \u00fanicas a sus productos f\u00edsicos para que los consumidores puedan autenticar sus productos y recibir informaci\u00f3n relevante en formato digital.<\/p>\n\n\n\n<p>La aplicaci\u00f3n t\u00e9cnica consiste simplemente en a\u00f1adir etiquetas NFC y c\u00f3digos QR al producto o a su envase. Los consumidores pueden escanear el producto con su tel\u00e9fono m\u00f3vil y acceder a la identidad digital en Internet con todo el contenido relacionado. Esto permite a las marcas cambiar din\u00e1micamente el contenido mostrado y analizar las interacciones de su p\u00fablico objetivo en tiempo real.<\/p>\n\n\n\n<p>Certirex ya fue financiada por el Ministerio Federal de Econom\u00eda y Energ\u00eda de Alemania en 2021 en virtud de una resoluci\u00f3n del Bundestag alem\u00e1n. Ahora la startup ha sido adquirida por osapiens. El objetivo es integrar esta innovadora tecnolog\u00eda en las soluciones de software de osapiens como un nuevo producto (&#8216;osapiens Brand os&#8217;) y crear as\u00ed m\u00e1s valor a\u00f1adido para el cliente y el usuario final.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Certirex fue fundada en 2020 por los j\u00f3venes emprendedores Jonathan Markgraf, Christoph Treiber y Max Braunwell.<\/p>\n","protected":false},"author":4,"featured_media":362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,15],"tags":[],"class_list":["post-327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Futuros Conectados: osapiens Adquiere Certirex | osapiens<\/title>\n<meta name=\"description\" content=\"osapiens adquiere Certirex, mejorando el valor al cliente con tecnolog\u00eda de etiquetas NFC y c\u00f3digos QR para identidades digitales de productos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/osapiens.com\/es\/news\/hacia-un-futuro-conectado-osapiens-adquiere-certirex\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hacia un futuro conectado - osapiens adquiere Certirex | Descubre osapiens\" \/>\n<meta property=\"og:description\" content=\"osapiens adquiere Certirex, mejorando el valor al cliente con tecnolog\u00eda de etiquetas NFC y c\u00f3digos QR para identidades digitales de productos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/osapiens.com\/es\/news\/hacia-un-futuro-conectado-osapiens-adquiere-certirex\/\" \/>\n<meta property=\"og:site_name\" content=\"osapiens.com\/es\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-21T16:10:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-02T13:03:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/osapiens.com\/es\/wp-content\/uploads\/sites\/3\/2024\/03\/64ba715a0ecd3dee97e3c1c2_certirex-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"pskp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@osapiens_\" \/>\n<meta name=\"twitter:site\" content=\"@osapiens_\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"pskp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/osapiens.com\/es\/news\/hacia-un-futuro-conectado-osapiens-adquiere-certirex\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/osapiens.com\/es\/news\/hacia-un-futuro-conectado-osapiens-adquiere-certirex\/\"},\"author\":{\"name\":\"pskp\",\"@id\":\"https:\/\/osapiens.com\/es\/#\/schema\/person\/465d406f72e0615a6f21d3ce845c0388\"},\"headline\":\"Hacia un futuro conectado &#8211; 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