{"id":11671,"date":"2025-06-25T13:13:39","date_gmt":"2025-06-25T13:13:39","guid":{"rendered":"https:\/\/osapiens.com\/fr\/?p=11671"},"modified":"2025-06-25T13:13:40","modified_gmt":"2025-06-25T13:13:40","slug":"reporting-developpement-durable","status":"publish","type":"post","link":"https:\/\/osapiens.com\/fr\/blog\/reporting-developpement-durable\/","title":{"rendered":"Au-del\u00e0 de la conformit\u00e9 : comment la durabilit\u00e9 devient un moteur d\u2019innovation en Europe"},"content":{"rendered":"\n<p>Dans un paysage \u00e9conomique en perp\u00e9tuelle transformation, la durabilit\u00e9 ne se limite plus \u00e0 une obligation r\u00e9glementaire : elle devient un levier strat\u00e9gique d\u2019innovation. Partout en Europe, des entreprises pionni\u00e8res r\u00e9inventent leurs mod\u00e8les, optimisent leurs op\u00e9rations et d\u00e9veloppent de nouveaux produits en pla\u00e7ant la durabilit\u00e9 au c\u0153ur de leur d\u00e9marche. <\/p>\n\n\n\n<p>Pour mesurer concr\u00e8tement cette \u00e9volution, <a href=\"https:\/\/osapiens.com\/sustainability-report\/#download\" target=\"_blank\" rel=\"noreferrer noopener\">osapiens a interrog\u00e9 250 cadres dirigeants sur six march\u00e9s europ\u00e9ens.<\/a> <strong>Le constat est sans appel<\/strong> : celles qui abordent la durabilit\u00e9 comme un moteur d\u2019innovation prennent une longueur d\u2019avance \u2013 et imposent le rythme.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/osapiens.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/06\/GRAPHIC-1_FR.png\" alt=\"\" class=\"wp-image-11737\" srcset=\"https:\/\/osapiens.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/06\/GRAPHIC-1_FR.png 1024w, https:\/\/osapiens.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/06\/GRAPHIC-1_FR-300x205.png 300w, https:\/\/osapiens.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/06\/GRAPHIC-1_FR-768x525.png 768w, https:\/\/osapiens.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/06\/GRAPHIC-1_FR-100x68.png 100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-durabilite-de-l-obligation-a-l-avantage-strategique\">Durabilit\u00e9 : de l\u2019obligation \u00e0 l\u2019avantage strat\u00e9gique<\/h2>\n\n\n\n<p>La durabilit\u00e9 ne se per\u00e7oit plus comme une contrainte, mais comme une v\u00e9ritable opportunit\u00e9 de transformation. D\u2019apr\u00e8s notre derni\u00e8re \u00e9tude, <strong>81 % des entreprises les plus en avance en Europe<\/strong> estiment que leurs initiatives en mati\u00e8re de durabilit\u00e9 favorisent \u00e0 la fois <strong>l\u2019innovation et l\u2019avantage concurrentiel<\/strong>.<\/p>\n\n\n\n<p>Alberto Zamora, cofondateur et PDG d\u2019osapiens, r\u00e9sume parfaitement ce changement de perspective dans l\u2019avant-propos du rapport :<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&nbsp;\u00ab Lorsque je discute avec des dirigeants \u00e0 travers l\u2019Europe, un constat revient syst\u00e9matiquement : la durabilit\u00e9 est d\u00e9sormais une priorit\u00e9 strat\u00e9gique. Mais passer de l\u2019intention \u00e0 l\u2019action reste un d\u00e9fi. L\u2019un des principaux freins ? Le manque de donn\u00e9es fiables \u2014 ou plut\u00f4t, leur fragmentation. \u00bb<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Le message est clair : les entreprises qui d\u00e9passent le cadre du simple reporting r\u00e9glementaire et exploitent les donn\u00e9es li\u00e9es \u00e0 la durabilit\u00e9 pour piloter leur strat\u00e9gie se dotent d\u2019un avantage concurrentiel d\u00e9cisif.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-l-innovation-a-deux-vitesses-les-champions-de-la-durabilite-prennent-de-l-avance\">L&rsquo;innovation \u00e0 deux vitesses : les champions de la durabilit\u00e9 prennent de l\u2019avance<\/h2>\n\n\n\n<p>Qu\u2019est-ce qui distingue r\u00e9ellement les entreprises les plus innovantes en mati\u00e8re de durabilit\u00e9 ? Notre \u00e9tude met en lumi\u00e8re une tendance claire : <strong>65 % des entreprises de la r\u00e9gion DACH<\/strong> d\u00e9clarent avoir d\u00e9j\u00e0 stimul\u00e9 <strong>l\u2019innovation produit<\/strong> gr\u00e2ce \u00e0 leurs initiatives durables. La France s\u2019en rapproche progressivement avec <strong>40 %<\/strong>, tandis que l\u2019Espagne (31 %), le Benelux (28 %) et l\u2019Italie (21 %) affichent une dynamique en pleine acc\u00e9l\u00e9ration.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/osapiens.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/06\/GRAPHIC-2_FR.png\" alt=\"\" class=\"wp-image-11738\" srcset=\"https:\/\/osapiens.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/06\/GRAPHIC-2_FR.png 1024w, https:\/\/osapiens.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/06\/GRAPHIC-2_FR-300x205.png 300w, https:\/\/osapiens.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/06\/GRAPHIC-2_FR-768x525.png 768w, https:\/\/osapiens.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/06\/GRAPHIC-2_FR-100x68.png 100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Les entreprises les plus avanc\u00e9es en mati\u00e8re de d\u00e9veloppement durable partagent trois leviers cl\u00e9s :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Une int\u00e9gration strat\u00e9gique<br><\/strong>La durabilit\u00e9 n\u2019est pas un sujet annexe \u2014 elle est int\u00e9gr\u00e9e au c\u0153ur du mod\u00e8le \u00e9conomique. Les dirigeants l\u2019incorporent d\u00e8s la conception des produits, dans la structuration de la cha\u00eene d\u2019approvisionnement et dans la planification \u00e0 long terme.<\/li>\n\n\n\n<li><strong>Un investissement proactif<br><\/strong>Ces entreprises n\u2019attendent pas les \u00e9ch\u00e9ances r\u00e9glementaires pour agir. Elles anticipent, investissent t\u00f4t dans l\u2019automatisation et d\u00e9veloppent les infrastructures n\u00e9cessaires, lib\u00e9rant ainsi du temps et des ressources pour innover au-del\u00e0 de la simple conformit\u00e9.<\/li>\n\n\n\n<li><strong>Une responsabilit\u00e9 partag\u00e9e<br><\/strong>L\u2019innovation \u00e9merge lorsque la durabilit\u00e9 devient l\u2019affaire de tous. En instaurant une culture transversale de la responsabilit\u00e9 et en s\u2019appuyant sur des donn\u00e9es fiables et accessibles, les organisations facilitent des d\u00e9cisions \u00e9clair\u00e9es \u00e0 tous les niveaux.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-des-donnees-fragmentees-aux-avancees-numeriques-lever-les-freins-a-l-innovation\">Des donn\u00e9es fragment\u00e9es aux avanc\u00e9es num\u00e9riques : lever les freins \u00e0 l\u2019innovation<\/h2>\n\n\n\n<p>Si les ambitions en mati\u00e8re de durabilit\u00e9 sont bien r\u00e9elles, la mise en \u0153uvre reste, pour beaucoup, sem\u00e9e d\u2019emb\u00fbches. Selon notre \u00e9tude, <strong>pr\u00e8s d\u2019une entreprise sur trois<\/strong> cite la <strong>conformit\u00e9 des fournisseurs<\/strong> comme principal obstacle \u00e0 un reporting fiable.<\/p>\n\n\n\n<p>Dans des cha\u00eenes de valeur longues et complexes, la transparence reste difficile \u00e0 atteindre. <strong>Pr\u00e8s d\u2019un quart des entreprises<\/strong> europ\u00e9ennes disent <strong>manquer de confiance dans leur capacit\u00e9 \u00e0 obtenir une vision compl\u00e8te de leur cha\u00eene d\u2019approvisionnement<\/strong> \u2014 pourtant essentielle pour le reporting, la gestion des risques et l\u2019innovation. Syst\u00e8mes obsol\u00e8tes, donn\u00e9es cloisonn\u00e9es, processus manuels : autant de freins persistants. Mais la voie \u00e0 suivre est claire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-l-automatisation-catalyseur-d-innovation\">L\u2019automatisation, catalyseur d\u2019innovation<\/h2>\n\n\n\n<p>Les outils num\u00e9riques permettent de transformer la complexit\u00e9 en clart\u00e9. Aujourd\u2019hui, <strong>64 % des entreprises europ\u00e9ennes<\/strong> ont d\u00e9j\u00e0 recours \u00e0 l\u2019automatisation pour leur reporting en mati\u00e8re de durabilit\u00e9 \u2014 ou pr\u00e9voient d\u2019y investir prochainement. Au-del\u00e0 de la r\u00e9duction des t\u00e2ches manuelles, l\u2019automatisation am\u00e9liore la qualit\u00e9 des donn\u00e9es et fournit une visibilit\u00e9 en temps r\u00e9el. R\u00e9sultat : les entreprises identifient plus vite les inefficacit\u00e9s, anticipent les risques et saisissent plus rapidement les opportunit\u00e9s d\u2019innovation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/osapiens.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/06\/GRAPHIC-3_FR.png\" alt=\"\" class=\"wp-image-11739\" srcset=\"https:\/\/osapiens.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/06\/GRAPHIC-3_FR.png 1024w, https:\/\/osapiens.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/06\/GRAPHIC-3_FR-300x205.png 300w, https:\/\/osapiens.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/06\/GRAPHIC-3_FR-768x525.png 768w, https:\/\/osapiens.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/06\/GRAPHIC-3_FR-100x68.png 100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Malgr\u00e9 les avanc\u00e9es, un \u00e9cart persiste.<strong> La r\u00e9gion DACH affiche un taux d\u2019adoption de l\u2019automatisation de 88 %, tandis que le Benelux accuse un net retard avec seulement 36 %<\/strong>. Ce foss\u00e9 n\u2019est pas seulement technologique : il est profond\u00e9ment strat\u00e9gique. Les entreprises moins engag\u00e9es dans l\u2019automatisation voient leurs cycles de reporting ralentir, manquent des insights cl\u00e9s et risquent de se laisser distancer par des concurrents plus agiles. Dans un march\u00e9 en mouvement permanent, attendre revient \u00e0 c\u00e9der du terrain.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-la-preuve-par-l-exemple-quand-les-leaders-transforment-la-durabilite-en-levier-d-innovation\">La preuve par l\u2019exemple : quand les leaders transforment la durabilit\u00e9 en levier d\u2019innovation<\/h2>\n\n\n\n<p>Partout en Europe, des entreprises de secteurs vari\u00e9s montrent la voie. Gr\u00e2ce \u00e0 l\u2019automatisation et \u00e0 un reporting strat\u00e9gique, elles font de la durabilit\u00e9 bien plus qu\u2019un imp\u00e9ratif r\u00e9glementaire : un v\u00e9ritable avantage concurrentiel.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/osapiens.com\/fr\/ressources\/building-the-future-sustainably-how-hagebau-implements-esg-regulations\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>hagebau<\/strong><\/a> a consid\u00e9rablement r\u00e9duit les t\u00e2ches manuelles li\u00e9es au reporting sur la durabilit\u00e9 et a men\u00e9 \u00e0 bien son analyse de double mat\u00e9rialit\u00e9 \u2014 une \u00e9tape cl\u00e9 pour se conformer \u00e0 la CSRD.<\/li>\n\n\n\n<li><a href=\"https:\/\/osapiens.com\/fr\/ressources\/case-study_bettybarclay_lksg\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Betty Barclay<\/strong><\/a> a centralis\u00e9 les donn\u00e9es fournisseurs, automatis\u00e9 l\u2019analyse des risques et renforc\u00e9 la collaboration gr\u00e2ce \u00e0 un processus de diligence raisonnable enti\u00e8rement digitalis\u00e9.<\/li>\n\n\n\n<li><a href=\"https:\/\/osapiens.com\/fr\/ressources\/how-hirschvogel-implemented-csddd-with-the-osapiens-hub-for-due-diligence\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Hirschvogel<\/strong><\/a> a mis en place des \u00e9valuations fournisseurs automatis\u00e9es, am\u00e9liorant \u00e0 la fois la qualit\u00e9 des donn\u00e9es et l\u2019adh\u00e9sion de ses partenaires aux exigences de durabilit\u00e9.<\/li>\n\n\n\n<li><a href=\"https:\/\/osapiens.com\/fr\/ressources\/for-a-healthy-future-how-lohmann-rauscher-digitalizes-supply-chains\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Lohmann &amp; Rauscher<\/strong><\/a> a automatis\u00e9 l\u2019analyse des risques pour r\u00e9pondre \u00e0 la complexit\u00e9 r\u00e9glementaire du secteur de la sant\u00e9, tout en renfor\u00e7ant la transparence et l\u2019efficacit\u00e9 de sa cha\u00eene d\u2019approvisionnement.<\/li>\n\n\n\n<li><a href=\"https:\/\/osapiens.com\/resources\/pfalzwerke\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pfalzwerke<\/strong><\/a> a optimis\u00e9 ses efforts de conformit\u00e9 en automatisant les audits fournisseurs, favorisant ainsi \u00e0 la fois la durabilit\u00e9 et la performance op\u00e9rationnelle.<\/li>\n<\/ul>\n\n\n\n<p>Ces exemples prouvent qu\u2019une fois consolid\u00e9es, accessibles et activables, les donn\u00e9es de durabilit\u00e9 ne sont plus un fardeau r\u00e9glementaire \u2014 elles deviennent un levier puissant d\u2019innovation continue et de croissance responsable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pret-a-passer-a-l-action-telechargez-le-rapport-complet\">Pr\u00eat \u00e0 passer \u00e0 l\u2019action ? T\u00e9l\u00e9chargez le rapport complet<\/h2>\n\n\n\n<p>Notre rapport <a href=\"https:\/\/osapiens.com\/sustainability-report\/#download\" target=\"_blank\" rel=\"noreferrer noopener\"><em><em>Le reporting d\u00e9veloppement durable en Europe : \u00c9tat des lieux et perspectives<\/em><\/em> <\/a>propose une analyse approfondie, des insights r\u00e9gionaux et des strat\u00e9gies concr\u00e8tes pour faire de votre reporting un v\u00e9ritable moteur d\u2019innovation.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans un paysage \u00e9conomique en perp\u00e9tuelle transformation, la durabilit\u00e9 ne se limite plus \u00e0 une obligation r\u00e9glementaire : elle devient un levier strat\u00e9gique d\u2019innovation. Partout en Europe, des entreprises pionni\u00e8res r\u00e9inventent leurs mod\u00e8les, optimisent leurs op\u00e9rations et d\u00e9veloppent de nouveaux produits en pla\u00e7ant la durabilit\u00e9 au c\u0153ur de leur d\u00e9marche. Pour mesurer concr\u00e8tement cette \u00e9volution, osapiens a interrog\u00e9 250 cadres &#8230; <\/p>\n<div><a href=\"https:\/\/osapiens.com\/fr\/blog\/reporting-developpement-durable\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":26,"featured_media":11672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-11671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Au-del\u00e0 de la conformit\u00e9 : comment la durabilit\u00e9 devient un moteur d\u2019innovation en Europe | osapiens<\/title>\n<meta name=\"description\" content=\"Comment les entreprises europ\u00e9ennes transforment le reporting durable 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