{"id":14171,"date":"2021-11-25T08:43:00","date_gmt":"2021-11-25T08:43:00","guid":{"rendered":"https:\/\/osapiens.com\/fr\/?p=14171"},"modified":"2025-11-25T09:06:34","modified_gmt":"2025-11-25T09:06:34","slug":"tracabilite-filiere-cerealiere","status":"publish","type":"post","link":"https:\/\/osapiens.com\/fr\/blog\/tracabilite-filiere-cerealiere\/","title":{"rendered":"Avec la transparence, on s\u00e9pare le bon grain de l\u2019ivraie \u2013 Tra\u00e7abilit\u00e9 dans la fili\u00e8re c\u00e9r\u00e9ali\u00e8re"},"content":{"rendered":"\n<p>Partout dans le monde, producteurs et n\u00e9gociants c\u00e9r\u00e9aliers sont confront\u00e9s \u00e0 la forte pression sur les prix. \u00c0 cela s\u2019ajoute le probl\u00e8me du m\u00e9lange des marchandises vrac qui complique la donne de ceux qui cherchent \u00e0 concilier tra\u00e7abilit\u00e9 et efficacit\u00e9. Comment faire pour distinguer les produits dits \u00ab\u00a0positifs\u00a0\u00bb, comme les produits r\u00e9gionaux, les produits fabriqu\u00e9s selon des m\u00e9thodes durables ou qui \u00e9vitent les substances controvers\u00e9es comme le glyphosate\u00a0? Quelle communication adopter pour convaincre des avantages \u00e0 privil\u00e9gier la qualit\u00e9 et int\u00e9grer ce crit\u00e8re dans la politique tarifaire\u00a0? Lisez la suite pour d\u00e9couvrir les solutions propos\u00e9es par <strong>osapiens<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-chaine-d-approvisionnement-classique-dans-la-filiere-cerealiere\">Cha\u00eene d&rsquo;approvisionnement classique dans la fili\u00e8re c\u00e9r\u00e9ali\u00e8re<\/h2>\n\n\n\n<p>Voici un sch\u00e9ma d\u2019une cha\u00eene d&rsquo;approvisionnement classique dans la fili\u00e8re c\u00e9r\u00e9ali\u00e8re. Selon les produits commercialisables, les \u00e9tapes de traitement\/transformation peuvent varier.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1014\" height=\"950\" src=\"https:\/\/osapiens.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/11\/image.png\" alt=\"\" class=\"wp-image-14174\" srcset=\"https:\/\/osapiens.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/11\/image.png 1014w, https:\/\/osapiens.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/11\/image-300x281.png 300w, https:\/\/osapiens.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/11\/image-768x720.png 768w, https:\/\/osapiens.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/11\/image-100x94.png 100w\" sizes=\"auto, (max-width: 1014px) 100vw, 1014px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-la-digitalisation-au-service-de-la-securite-alimentaire\"><strong>La digitalisation au service de la s\u00e9curit\u00e9 alimentaire<\/strong><\/h2>\n\n\n\n<p>En cas de crise, il faut pouvoir r\u00e9agir vite. Les entreprises responsables doivent pouvoir identifier et d\u00e9signer rapidement l\u2019origine, les m\u00e9thodes de production et les acteurs de la cha\u00eene d&rsquo;approvisionnement associ\u00e9s \u00e0 un lot. Une surveillance r\u00e9guli\u00e8re de la cha\u00eene d&rsquo;approvisionnement permet de disposer de ces renseignements. D\u2019autre part, les risques \u2013 comme les fraudes alimentaires portant sur la puret\u00e9 vari\u00e9tale, sur l&rsquo;origine, sur les m\u00e9thodes de culture ou le fait de \u00ab&nbsp;couper&nbsp;\u00bb un produit avec des substances \u00e9trang\u00e8res \u2013 doivent \u00eatre limit\u00e9s au maximum. Dans ce type de situations, <a href=\"https:\/\/osapiens.com\/fr\/solutions\/track-trace-food\/\" target=\"_blank\" rel=\"noreferrer noopener\">l&rsquo;osapiens HUB for Food Traceability<\/a> permet de r\u00e9cup\u00e9rer les informations souhait\u00e9es sur simple demande.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conjuguez-tracabilite-avec-efficacite-dans-les-workflows-inter-entreprises\"><strong>Conjuguez tra\u00e7abilit\u00e9 avec efficacit\u00e9 dans les workflows inter-entreprises<\/strong><\/h2>\n\n\n\n<p>L\u2019harmonisation des infrastructures techniques de tous les acteurs de la cha\u00eene d&rsquo;approvisionnement est une condition pr\u00e9alable \u00e0 la tra\u00e7abilit\u00e9 inter-entreprises. L\u2019efficacit\u00e9 des \u00e9changes d\u2019informations sur l\u2019ensemble de la cha\u00eene d&rsquo;approvisionnement (du champ jusqu\u2019au magasin) exige une excellente interop\u00e9rabilit\u00e9. \u00c0 ce titre, <strong>osapiens<\/strong> offre plusieurs possibilit\u00e9s pour alimenter le syst\u00e8me en donn\u00e9es. Pour optimiser durablement les processus et encourager les \u00e9conomies de ressources, les donn\u00e9es requises par la loi sont associ\u00e9es aux informations internes pertinentes pour la cha\u00eene d&rsquo;approvisionnement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-durabilite-des-infos-incontournables\"><strong>Durabilit\u00e9 : des infos incontournables !<\/strong><\/h2>\n\n\n\n<p>Dans quelle r\u00e9gion la c\u00e9r\u00e9ale a-t-elle \u00e9t\u00e9 cultiv\u00e9e&nbsp;? Dans quelles conditions les sols ont-ils \u00e9t\u00e9 cultiv\u00e9s, les pesticides et les engrais utilis\u00e9s ou les mati\u00e8res premi\u00e8res trait\u00e9es&nbsp;? Le produit poss\u00e8de-t-il des certifications de qualit\u00e9 et de durabilit\u00e9&nbsp;? Seules des informations fond\u00e9es permettent de se d\u00e9marquer durablement de la concurrence et de se positionner sur le march\u00e9 avec une promesse de qualit\u00e9 v\u00e9rifiable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-prouvez-vos-engagements-qualite\"><strong>Prouvez vos engagements qualit\u00e9<\/strong><\/h2>\n\n\n\n<p>\u00c0 quel fournisseur les consommateurs peuvent-ils faire confiance\u00a0? Dans l\u2019agroalimentaire, le consommateur est confront\u00e9 quotidiennement \u00e0 une offre vertigineuse de produits \u2013 sans parler de l\u2019avalanche d&rsquo;informations connexes qui, au lieu de l\u2019aider dans ses d\u00e9cisions d&rsquo;achat, ne font qu\u2019ajouter \u00e0 sa confusion. C\u2019est l\u00e0 que<strong> l\u2019osapiens HUB for Food Traceability<\/strong> prend tout son sens en r\u00e9duisant la complexit\u00e9 et en instaurant la transparence sur la cha\u00eene d&rsquo;approvisionnement. Dans les rayons de son supermarch\u00e9, le consommateur peut scanner l\u2019emballage des produits pour obtenir directement des informations sur l\u2019extraction des mati\u00e8res premi\u00e8res et les diff\u00e9rentes \u00e9tapes de production. Il peut ainsi choisir ses produits en toute connaissance de cause.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Partout dans le monde, producteurs et n\u00e9gociants c\u00e9r\u00e9aliers sont confront\u00e9s \u00e0 la forte pression sur les prix. \u00c0 cela s\u2019ajoute le probl\u00e8me du m\u00e9lange des marchandises vrac qui complique la donne de ceux qui cherchent \u00e0 concilier tra\u00e7abilit\u00e9 et efficacit\u00e9. Comment faire pour distinguer les produits dits \u00ab\u00a0positifs\u00a0\u00bb, comme les produits r\u00e9gionaux, les produits fabriqu\u00e9s selon des m\u00e9thodes durables ou &#8230; <\/p>\n<div><a href=\"https:\/\/osapiens.com\/fr\/blog\/tracabilite-filiere-cerealiere\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":44,"featured_media":14172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-14171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Avec la transparence, on s\u00e9pare le bon grain de l\u2019ivraie \u2013 Tra\u00e7abilit\u00e9 dans la fili\u00e8re c\u00e9r\u00e9ali\u00e8re | osapiens<\/title>\n<meta name=\"description\" content=\"R\u00e9pondez aux exigences de conformit\u00e9 et anticipez les risques dans la fili\u00e8re c\u00e9r\u00e9ales avec le osapiens HUB for Food Traceability \u2013 de la r\u00e9colte au supermarch\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/osapiens.com\/fr\/blog\/tracabilite-filiere-cerealiere\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avec la transparence, on s\u00e9pare le bon grain de l\u2019ivraie \u2013 Tra\u00e7abilit\u00e9 dans la fili\u00e8re c\u00e9r\u00e9ali\u00e8re\" \/>\n<meta property=\"og:description\" content=\"R\u00e9pondez aux exigences de conformit\u00e9 et anticipez les risques dans la fili\u00e8re c\u00e9r\u00e9ales avec le osapiens HUB for Food Traceability \u2013 de la 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