{"id":327,"date":"2023-07-21T16:10:00","date_gmt":"2023-07-21T16:10:00","guid":{"rendered":"https:\/\/osapiens.com\/?p=327"},"modified":"2024-10-29T10:53:57","modified_gmt":"2024-10-29T10:53:57","slug":"vers-un-avenir-connecte-osapiens-acquiert-certirex","status":"publish","type":"post","link":"https:\/\/osapiens.com\/fr\/news\/vers-un-avenir-connecte-osapiens-acquiert-certirex\/","title":{"rendered":"Vers un avenir connect\u00e9 – osapiens acquiert Certirex | D\u00e9couvrir osapiens"},"content":{"rendered":"\n

Certirex a \u00e9t\u00e9 fond\u00e9e en 2020 par les jeunes entrepreneurs Jonathan Markgraf, Christoph Treiber et Max Braunwell. L’objectif \u00e9tait et est toujours de d\u00e9velopper une solution logicielle en tant que service qui permet aux marques d’ajouter et de g\u00e9rer des identit\u00e9s num\u00e9riques uniques \u00e0 leurs produits physiques afin que les consommateurs puissent authentifier leurs produits et recevoir des informations pertinentes sous forme num\u00e9rique.<\/p>\n\n\n\n

La mise en \u0153uvre technique consiste simplement \u00e0 ajouter des \u00e9tiquettes NFC et des codes QR au produit ou \u00e0 son emballage. Les consommateurs peuvent scanner le produit avec leur t\u00e9l\u00e9phone portable et acc\u00e9der \u00e0 l’identit\u00e9 num\u00e9rique sur Internet avec tout le contenu associ\u00e9. Cela permet aux marques de modifier dynamiquement le contenu affich\u00e9 et d’analyser les interactions de leurs publics cibles en temps r\u00e9el.<\/p>\n\n\n\n

Certirex a d\u00e9j\u00e0 \u00e9t\u00e9 financ\u00e9e par le minist\u00e8re f\u00e9d\u00e9ral allemand de l’\u00e9conomie et de l’\u00e9nergie en 2021 sur la base d’une r\u00e9solution du Bundestag allemand. La startup a \u00e9t\u00e9 rachet\u00e9e par osapiens. L’objectif est d’int\u00e9grer cette technologie innovante dans les solutions logicielles d’osapiens en tant que nouveau produit (\u00ab\u00a0osapiens Brand os\u00a0\u00bb) et de cr\u00e9er ainsi une plus grande valeur ajout\u00e9e pour le client et l’utilisateur final.<\/p>\n","protected":false},"excerpt":{"rendered":"

Certirex a \u00e9t\u00e9 fond\u00e9e en 2020 par les jeunes entrepreneurs Jonathan Markgraf, Christoph Treiber et Max Braunwell.<\/p>\n","protected":false},"author":4,"featured_media":362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,15],"tags":[],"class_list":["post-327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news"],"acf":[],"yoast_head":"\nConnected Futures : osapiens acquiert Certirex | osapiens<\/title>\n<meta name=\"description\" content=\"osapiens acquiert Certirex, qui accro\u00eet la valeur ajout\u00e9e gr\u00e2ce \u00e0 la technologie des tags NFC et des codes QR pour les identit\u00e9s num\u00e9riques des produits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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