Circular Economy Readiness Podcast with Elin Bergmann

Circular Economy Readiness Podcast with Elin Bergman

How ready is your business for the circular economy, really? In this episode, we sit down with Elin Bergman, Circular Impact Officer at Cradlenet and co-founder of the Nordic Circular Hotspot, for an honest conversation about what circularity readiness looks like once you get past the buzzwords.

Elin has spent years helping organizations move from circular ambition to action, across industry, government, and NGOs, including a stint at WWF building the Baltic Stewardship Initiative. She is known on LinkedIn as a Top Voice for sustainability, and for being refreshingly direct about where companies actually get stuck.

In this session, we talk through:

• What "readiness" really means for companies at different stages of their circular journey
• The common blind spots that slow teams down
• Practical steps for moving from pilot projects to lasting change

This is a genuine exchange, a good listen for anyone trying to work out where their organization actually stands, and what to do next