Towards Greater Responsibility: Supply Chain Transparency for Sustainable Meat Production

Recurring food scandals have made many consumers very wary, and this scepticism can be felt particularly strongly in the meat sector. Consumers and legislators demand more transparency and reliable information about the origin and quality of meat products. At the same time, there is a growing societal focus on the ethical and environmental aspects of meat production such as animal welfare and sustainability. To meet these diverse expectations, end-to-end transparency along the supply chain becomes a central foundation for trust, safety, and responsible meat production.

Supply chain transparency

Reliable information about the origin, quality and sustainability of meat products is critical for maintaining a competitive edge. In crisis situations, retailers and brand manufacturers are in the public eye and need to be capable of delivering information to prevent damage to their image. It is often the case that companies only know the suppliers and customers they deal with directly. By means of an exchange on the basis of collaborative defined and integrative standards, the osapiens HUB for Food Traceability creates the transparency necessary to efficiently identify, depict and analyse every station of raw materials and semi-finished goods along your supply chain.

Comply with legal requirements

Complying with the myriad of statutory regulations is becoming increasingly challenging for companies in the meat industry. There is a growing risk of being held responsible for unintentional violations of the law. All actors in the process chain – including feed manufacturers, slaughterhouses, producers and retailers – are required to ensure seamless traceability. The osapiens HUB creates greater transparency and safety by connecting all stations and production conditions along your supply chain: for the marketing of packaged and frozen meat products, for the sale of fresh meat at service counters and for the B2B segment in C&C markets.

One language – greater efficiency

True transparency can only be achieved in a supply chain if all stages of production and processing can be seamlessly traced. However, this often proves difficult in practice because of the abundance of legacy IT systems and paper-based processes in many companies. To avoid substantial investments in resources and inefficiencies and to reduce the complexity of data exchange, the HUB therefore offers integrative standards for a cross-company and collaborative exchange of data along your supply chain. And that without having to intervene in existing IT systems. All that is required is a connection to the standardised IT interface.

Enhancing and leveraging customer trust

In times of greater customer expectations, trust is increasingly becoming a competitive advantage. Many consumers are wary as a result of food scandals and reports about shady production processes used by meat and sausage producers. Furthermore, ethical factors such as fair production methods are becoming increasingly important. The osapiens HUB for Food Traceability transforms a simple quality claim into documented proof of a product’s quality. Consumers are able to scan a QR code on the product packaging to access further information about a specific product, such as its origin, details of farming methods and production processes.