OTTO and osapiens: Strategic Co-Innovation for Product Compliance and the Digital Product Passport 

Hamburg and Mannheim, May 14, 2025. OTTO and the software company osapiens are launching a strategic co-innovation to support companies in meeting the growing regulatory requirements in the area of product compliance in an efficient, sustainable and future-proof manner.  
 
As part of the cooperation, the partners are developing scalable software solutions that enable companies to implement new regulatory requirements quickly and reliably. These include solutions for the Digital Product Passport (DPP), the EU Battery Regulation and the General Product Safety Regulation (GPSR). 

Joint development of innovative solutions 

At OTTO, the partnership is driven by Quality and Product Compliance Management (QCM). When looking for an external provider to implement the digital product passport, the department turned to OTTO DOCK 6, the company’s own venture client unit. After screening the solutions available on the market, the experts connected with osapiens and supported the process from the initiation phase to the entire setup. 

OTTO contributes its extensive technical expertise and defines specific practical requirements in the area of product compliance together with the business units. This ensures that the resulting solution meets the high operational requirements of one of Europe’s largest retail companies. In addition, OTTO provides real-life use cases that are incorporated into the development of the solution. 

osapiens is responsible for the technological development. The company develops cloud-based software solutions that help companies grow sustainably. More than 1,800 customers worldwide use the osapiens HUB platform to meet regulatory requirements, reduce supply chain risks and improve process efficiency. The osapiens HUB for Product Compliance Management helps companies meet global requirements, integrate supplier information and automate the entire compliance management process. 

Cross-industry solutions

Co-Innovation pursues a cross-industry approach from the very beginning. While the requirements originate from OTTO’s retail environment, the solution is designed to be flexible and transferable to other industries and company sizes. This means that companies from the manufacturing industry, the consumer goods industry and other sectors can also benefit from the developments.  

“In osapiens, we have found a strong partner that combines regulatory expertise with technological implementation strength. Together, we can implement solutions for product compliance quickly and practically,” said Heiko Bruns, Head of Quality and Product Compliance Management at OTTO. 

“The partnership shows how regulatory challenges can be turned into opportunities through technology. By combining OTTO’s technical expertise with the scalability of the osapiens HUB, we are creating solutions that not only make companies compliant, but also strengthen their innovative power in the long term,” said Alberto Zamora, co-founder and CEO of osapiens. 

Background: The Digital Product Passport (DPP) 

The Digital Product Passport (DPP) is a standardized digital data model that captures essential product information across the entire lifecycle. It improves transparency, sustainability and compliance and provides insight into material composition, carbon footprint and environmental impact. Based on the Ecodesign for Sustainable Products Regulation (ESPR), the DPP will be mandatory for defined product groups in the EU in the coming years, starting with batteries (in the form of the Battery Passport). 

About OTTO  

Headquartered in Hamburg, OTTO is part of the internationally active Otto Group and employs around 5,300 people across Germany. With a product range of more than 18 million items and 34,000 brands from around 6,200 marketplace partners, OTTO is Germany’s largest online retailer. With 12 million active customers, the e-commerce provider achieved a turnover (GMV) of 7 billion euros in the fiscal year 2024/25. At peak times, OTTO receives up to 35 orders per second. Every third washing machine ordered online comes from OTTO.