Greenwashing is over: what really counts from September 2026 - EmpCo explained

Greenwashing claims are facing a hard deadline. From September 2026, the Empowering Consumers Directive (EmpCo) introduces strict new rules on how companies can communicate environmental claims, and generic or unsubstantiated sustainability messaging will no longer hold up. Many companies are still unclear on what exactly changes, which claims are now off-limits, and how to adapt their communication without falling foul of the new requirements.

In this live webinar, our partner FALK Momentum breaks down what EmpCo actually means in practice and what companies need to know and do to ensure their environmental claims remain compliant from September 2026 onward.

Don’t miss this opportunity: register now to get clarity on what really counts under EmpCo.