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Scaling with Confidence: How Helwit Manages Tobacco Track & Trace with the osapiens HUB
How Helwit Manages Tobacco Track & Trace with the osapiens HUB
Helwit, a premium brand of nicotine pouches from Sweden, is experiencing strong growth and has a clear brand identity. However, as the company expanded internationally, its traceability requirements also increased, a challenge that the company addressed systematically in collaboration with osapiens.
Established Track & Trace processes
Improved handling of regulatory requirements
Increased transparency in operational processes when scaling up production
Challenges they faced:
As Helwit expanded internationally, it faced increasing requirements in the areas of track and trace and the Tobacco Products Directive (TPD). In particular, entering the Norwegian market required compliance with additional regulations. This led to extensive documentation obligations, a need for specialized expertise, and greater complexity in production and logistics processes.
